Singapore Art Festival 2010 Interactive Pitch

With main theme developed by another AD, my work is to take the theme and translate it into interactive content and also to incorporate social network module into the website for enriched user experience.
The idea is to create something so dynamic that the user can customized their preference and also be a contributor to the content as a reviewer of the programme, keep track of their booking, and schedule for the show, invite friends to go along with them, and have an overview for easy planning.

Singapore Art Council