Old Wives' Tales

The campaign was won with our wackiness in taking Skincare product on with a little bit sense of humor. The old wives' tales on how to get good skin is being used for this ideas.

-Concept, art direction, casting, digital imaging, FA
- Press Ad, magazine ad, bus, lightbox, product brochure, sample pack, retail POSM

It was being submitted to Marketing Magazine upon completion and was featured in New Work section.

Witch Skincare, Singapore