We won this pitch from ABN AMRO by proposing that they tie-up all their loose promo into travel theme and adventure of the old navigator as the name of their preferred banking is Van Gogh which is a bit unordinary.
-Art Direction, execution, FA
- Press Ad, DM and Mailer.
Campaign was launched in both Singapore and Offshore banking. Chris Chiu of LB Singapore were impressed and I was referred to LB Vietnam for a contract.
ABN AMRO, Singapore
Advertising, campaign, Direct Mailer